Our Vision
To be Singapore’s most trusted halal comfort dining group, uniting people through food and celebrating multicultural dining experiences locally and beyond.
Our Mission
Our mission is to preserve heritage flavours, create inclusive spaces, and serve with sincerity and heart in every meal we prepare
We make quality halal cuisine accessible to everyone — Muslims and non-Muslims alike.
What Makes Us Different?
Our Culinary Concepts
Two Distinct Dining Experiences, One Shared Philosophy.
House of White Bee Hoon™️
Our signature casual dining concept featuring our iconic White Bee Hoon and classic zi char favourites — hearty, generous, and made for everyday comfort.
The Seafood Market
A halal seafood experience celebrating fresh seafood, affordable indulgence, authentic Asian sauces, and charcoal BBQ flavours — perfect for gatherings, reunions, and celebrations.
Our Halal Commitment
Being halal-certified means more than meeting standards — it means trust, inclusiveness, and peace of mind.
We uphold strict MUIS practices and prepare every dish with honesty, freshness, and care, so everyone can dine together with comfort and confidence.
