Our Vision
To be Singapore’s most trusted halal comfort dining group — a brand that brings people together through food and strengthens multicultural dining experiences both locally and abroad.
Our Mission
We make quality halal cuisine accessible to everyone — Muslims and non-Muslims alike. Our mission is to preserve heritage flavours, create inclusive spaces, and serve with sincerity and heart in every meal we prepare.
A documentation of our unique story
Our Story
White Bee Hoon Group is a proudly Halal-certified homegrown dining group built on the belief that good food has the power to bring people together.
What began as a humble family-style eatery has grown into a multi-concept brand, yet our purpose has never changed — to serve comforting, familiar flavours that feel like home, and that people of all backgrounds can enjoy side by side at the same table.
In multicultural Singapore, food is more than nourishment — it is a shared language of love, memory, and connection. By embracing halal culinary principles, we create dining experiences where Chinese, Malay, Indian and all communities can gather with comfort and confidence, without compromising on taste, freshness or authenticity.
OUR HALAL COMMITMENT
At White Bee Hoon Group, being halal-certified is more than a compliance standard — it is our way of ensuring that everyone can dine together with peace of mind.
We believe that halal dining is about inclusiveness, respect, and trust. It allows Muslim and non-Muslim diners to share the same table, enjoy the same dishes, and feel the same warmth in every meal.
We uphold strict MUIS standards across sourcing, preparation and kitchen practices to ensure consistency, integrity and transparency in everything we serve. From fresh ingredients to cooking processes, we honour halal values not only in product, but in spirit.
Because when food is prepared with sincerity, it becomes more than a meal —
it becomes a bridge between people, cultures, and communities.
Our Culinary Concepts
We offer two thoughtfully developed halal dining concepts to suit different occasions and preferences:
Our signature casual dining concept featuring our iconic White Bee Hoon and beloved zi char favourites — heartwarming, generous and made for everyday comfort.
A halal seafood dining experience that celebrates fresh seafood, authentic Asian sauces and charcoal-inspired hotpot flavours — ideal for gatherings, reunions and celebrations.